Job Description

MICA Consulting is excited to be partnering with their client to assist them in Hiring a Marketing Anlayst.

Position Overview:

We're on the lookout for a high-energy Marketing Analyst ready to turn insights into impact. The Marketing Analyst will be responsible for gathering, analyzing, and interpreting customer and marketing data to understand customer behavior, measure performance, identify trends, and optimize marketing strategies. This role requires a strong analytical mindset, proficiency in data tools, and the ability to translate data into actionable insights that support business growth. As our our Client’s first Marketing Analyst, this is a great opportunity for a highly motivated self-starter to build marketing analytics for the department from the ground-up. Ready to lead the charge?

What You’ll Do:

• Collect, analyze, and interpret data from various marketing channels (digital, social media, email, SEO, paid advertising, etc.) to evaluate performance and ROI.
• Collaborate with Strategic Intelligence to compile data and build reports from Our Client internal and external data sources relative to our client’s products and members. Collaborate with Marketing to compile performance data from digital sources, website analytics, and campaign results.
• Analyze internal and external data to evaluate the impact and effectiveness of marketing efforts. Identify opportunities to maximize the sales and market penetration of current products, including opportunities for cross-selling and external account acquisition. Identify new products and markets, forecasts, and tracks sales trends.
• Access external sources including census and competitive data relating to member demographics, competition, and market factors influencing product demand and usage including market segments, products, pricing, sales, and distribution methodology.
• Make recommendations related to research findings, including ongoing understanding of member behavior and identification of opportunities and segments to target.
• Use statistical techniques and data visualization tools to present insights and recommendations to stakeholders.
• Develop and maintain member and marketing dashboards and reports to track KPIs and campaign effectiveness.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities for growth.
• Collaborate with cross-functional teams (marketing, sales, product, finance) to align strategies with business objectives.
• Help drive A/B testing and other test and learn initiatives to optimize marketing efforts.
• Monitor customer behavior, segmentation, and engagement patterns to enhance targeting and personalization strategies.
• Stay up to date with industry trends, emerging marketing technologies, and best practices.

Skills You Should Have:

• Bachelor’s degree in Marketing, Business, Statistics, Math, or a related quantitative field.
• Minimum 5 years of experience in marketing analytics, data analysis, or a similar role. Agency or in-house marketing experience is required.
• Proven proficiency in analytics tools such as Tableau, Power BI, Google Analytics or similar.
• Proven experience with SQL, Snowflake, Excel, and data visualization techniques.
• Proven experience with CRM and marketing automation platforms (e.g., Marketo, HubSpot, Salesforce).
• Solid understanding of digital marketing tactics a must.
• Solid understanding of market research methods.
• Excellent problem-solving skills, attention to detail, and the ability to work independently.
• Excellent communication skills with the ability to translate data into actionable insights. Comfortable presenting insights to internal stakeholders with varying levels of seniority.
• Financial industry experience strongly preferred.

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