Job Description

JOB DESCRIPTION:

The Content Creator will craft content that brings the BHC portfolio to life. You will concept, create, and deliver best-in-class content across digital, social, and on-property channels that captures the spirit of Southern hospitality and modern luxury. With a sharp eye for detail and a strong sense of cultural relevance, you’ll shape stories that elevate the brand and connect with audiences in meaningful, memorable ways. This role demands creativity, agility, and a passion for translating brand values into compelling visual and narrative content.

DUTIES & RESPONSIBILITIES:

• Develop, propose, and produce original content from ideation through final execution. Ensure every aspect of the asset reflects the brand’s tone, aesthetic, and standards of excellence.
• Collaborate with internal teams and external partners to brainstorm and develop creative concepts, campaign visuals, and promotional assets.
• Stay ahead of industry and cultural trends. Regularly propose fresh, innovative ideas to keep the brand experience on the cutting edge.
• Create property-specific content that reflects the individuality of each destination—hotel, restaurant, theater, and park—while maintaining brand cohesion.

• Produce platform-specific content for Instagram, TikTok, LinkedIn, and emerging channels, with an emphasis on short-form video and storytelling.
• Capture and edit original photo and video assets through on-site shoots and event documentation.
• Deliver real-time coverage of BHC activations, seasonal events, and live experiences to drive visibility and engagement.
• Schedule, post, and adapt content to match platform best practices and optimize performance.
• Review performance data and audience insights to inform future creative decisions and iterate on past successes.

REQUIRED SKILLS & EXPERIENCE:

• A compelling portfolio showcasing creative thinking, content creation, and design execution.
• A deep understanding of social media and internet culture, with the ability to craft content that resonates across platforms such as Instagram, TikTok, and LinkedIn.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and video editing software (e.g., Premiere Pro, Final Cut Pro).
• An eye for detail, typography, composition, and visual hierarchy.
• Strong time management skills with the ability to manage multiple projects in a fast-paced, high-expectation environment.
• Passion for luxury, lifestyle, and visual storytelling.
• Strong copywriting skills.

CLOSING DETAILS:

BHC is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law.

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